Hot Wheels
The brand that began with small die cast vehicles is now involved with almost every racing circuit in the world. Today over 15 million boys aged 5-15 yrs are avid collectors.
Hot Wheels was the No. 1 toy item in the UK (2006) and the No. 1 vehicle property in the UK.
An amazing 10 million toy cars are sold in the UK to an audience of 1.8 million boys 4-9 yrs and almost £1 out of every £6 spent on vehicles is spent on Hot Wheels.
This cool brand is a significant boys opportunity outside of the film driven market with 97% brand awareness in boys 5-10 yrs.
The DNC range is available now and includes Lunch Bag and Sports Bottles.
